> ## Documentation Index > Fetch the complete documentation index at: https://docs.insitechat.ai/llms.txt > Use this file to discover all available pages before exploring further. # InsiteChat vs SiteGPT — Honest Comparison (2026) > InsiteChat vs SiteGPT compared on pricing, features, India support, integrations, and retrieval quality. Where each wins and how to pick. ## TL;DR **SiteGPT** is one of the original "train a chatbot on your website" tools. Mature product, US/UK focused, no free plan (only a 7-day trial), starts at \$49/month. **InsiteChat** is a newer alternative built for the same core use case with a different pricing philosophy: forever-Free plan, native INR billing, full feature parity on Free, hybrid retrieval, and Hindi/Hinglish localization. Pick **SiteGPT** if you've been on it for years and the migration cost outweighs the price difference, or if you have a specific SiteGPT integration that we don't support yet. Pick **InsiteChat** for everything else — lower cost, free plan that's actually usable, INR billing, WhatsApp Business via BYOK, and better retrieval quality on technical content. ## Feature comparison | | **InsiteChat** | SiteGPT | | ------------------------------------ | --------------------- | ------------------- | | **Starting price** | **₹0 / \$0** forever | \$49 / mo (Starter) | | **Free plan?** | ✅ Real Free | ❌ 7-day trial | | **India pricing (INR)** | ✅ Native ₹ billing | ❌ USD only | | **Lead capture on Free** | ✅ | n/a — no Free plan | | **CSV export** | ✅ on Free | ✅ Paid | | **WhatsApp Business** | ✅ BYOK (Growth+) | ❌ | | **Hindi/Hinglish UI** | ✅ | ❌ | | **Custom branding** | ✅ Growth plan | ✅ Starter plan | | **HubSpot integration** | ✅ Free | ⚠️ Via Zapier | | **Slack notifications** | ✅ Free | ✅ Paid | | **Telegram integration** | ✅ | ⚠️ Via Zapier | | **Google Drive / Notion / Dropbox** | ✅ All 3 | ⚠️ Notion only | | **Hybrid retrieval (vector + BM25)** | ✅ | ⚠️ Vector-only | | **Multilingual** | ✅ 95+ languages | ✅ Many languages | | **API access** | ✅ Scale plan | ✅ Top tier | | **Embed widget** | ✅ Highly customizable | ✅ | ## Where SiteGPT wins Honestly: * **Maturity** — SiteGPT has been in market longer and the product has more rounded edges in the long-tail use cases. * **Brand recognition in the US/UK** — established name; if your team Googles "AI chatbot from website" SiteGPT is in the first page of results. * **Native English content depth** — their docs and blog cover English-language use cases extensively. ## Where InsiteChat wins * **A free plan that does real work** — SiteGPT only offers a 7-day trial. InsiteChat's Free plan supports 1 chatbot, 200 messages/mo, 30 pages of content, lead capture, CSV export, HubSpot sync, all integrations. You can run a small business on Free. * **Massive price gap** — InsiteChat Starter at $29/mo gives you 4,000 messages and 1,000 pages. SiteGPT Starter at $49/mo gives you 5,000 messages and 1 chatbot. Per-message, InsiteChat is \~50% cheaper. * **India pricing in ₹ with GST invoices** — SiteGPT charges USD only. Indian businesses pay forex markup and have to deal with GST manually. InsiteChat handles it natively. * **WhatsApp Business via BYOK** — bring your own Meta credentials, pay Meta directly. SiteGPT does not currently ship WhatsApp. * **More native data integrations** — InsiteChat ships Google Drive + Notion + Dropbox natively. SiteGPT supports Notion natively; for Drive/Dropbox you need Zapier (extra cost, more brittle). * **Hybrid retrieval** — vector + keyword + Reciprocal Rank Fusion catches edge cases that vector-only systems miss (error codes, currency symbols, GST numbers, brand names). See [hybrid search](/concepts/hybrid-search). * **Hindi + Hinglish localization** — fully translated widget UI. Useful for the Indian SMB market. ## Specific scenarios ### "I'm a US/UK SaaS that just needs a docs chatbot" Either works. SiteGPT is more established; InsiteChat is cheaper. If you only care about English and don't care about India support, the choice comes down to brand preference and budget. ### "I'm an Indian SaaS, Indian agency, or India-serving business" **Pick InsiteChat.** SiteGPT has no India story — USD only, no Hindi, no WhatsApp. InsiteChat was built with the Indian market as a first-class concern. ### "I need WhatsApp Business integration" **Pick InsiteChat.** SiteGPT doesn't ship WhatsApp. InsiteChat's WhatsApp BYOK lets you bring your own Meta credentials and pay Meta directly — no per-message markup. ### "I'm a developer who wants to extend via API" Both gate API at top tier. InsiteChat's Scale is \$199/mo, SiteGPT's top tier is similar. Roughly comparable. ### "My content is technical / has lots of code, error codes, version numbers" **Pick InsiteChat.** Hybrid retrieval handles exact-string matches (error codes, version strings, function names) more reliably than vector-only. SiteGPT's vector-only retrieval will sometimes miss precise technical lookups. ## Migration path from SiteGPT If you're currently on SiteGPT and want to switch: 1. Sign up for InsiteChat (Free plan, no credit card). 2. Note your SiteGPT chatbot's system prompt — InsiteChat has 6 templates; one will be close to your current setup. 3. Add the same source URLs to InsiteChat — our crawler indexes the same content. 4. Recreate any custom Q\&A pairs (typically 10-30 of these for most teams). 5. Update embed code on your website. 6. Run both in parallel for a week, compare a few questions. 7. Cancel SiteGPT. Migration takes 30-60 minutes for most teams. Email **[support@insitechat.ai](mailto:support@insitechat.ai)** for migration help. ## Learn more * [InsiteChat vs Chatbase](/compare/chatbase) * [InsiteChat vs Tidio](/compare/tidio) * [Full alternatives list](/alternatives) * [Why hybrid retrieval matters](/concepts/hybrid-search) * [InsiteChat pricing](/plans-and-pricing)