> ## Documentation Index
> Fetch the complete documentation index at: https://docs.insitechat.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Zapier

> Connect your AI chatbot to 6,000+ apps via Zapier webhooks. Automate leads, notifications, and workflows.

## Overview

InsiteChat integrates with Zapier using **Webhooks by Zapier** — an instant trigger that sends event data to Zapier whenever something happens in your chatbot. From there, Zapier can route the data to 6,000+ apps like Google Sheets, HubSpot, Mailchimp, Salesforce, and more.

<Info>This also works with **Make.com** (Integromat) and **n8n** — just paste any webhook URL.</Info>

## Setup

<Steps>
  <Step title="Create a zap in Zapier">
    Go to [zapier.com](https://zapier.com) and create a new Zap. For the trigger, search for **"Webhooks by Zapier"** and choose **"Catch Hook"**. Zapier will give you a unique webhook URL.
  </Step>

  <Step title="Add webhook in InsiteChat">
    Go to your chatbot → **Webhooks** tab → click **Add Webhook**. Paste the Zapier webhook URL.
  </Step>

  <Step title="Select events">
    Choose which events to send to Zapier:

    * `lead.captured` — visitor submits lead form
    * `message.received` — visitor sends a message
    * `conversation.started` — new chat session begins
    * `conversation.escalated` — visitor requests human help
  </Step>

  <Step title="Test & connect">
    Click **Send Test** in InsiteChat, then go back to Zapier and click **Test trigger**. Zapier should receive the test payload. Add any action (Google Sheets, email, CRM, etc.) to complete your Zap.
  </Step>
</Steps>

## Payload format

Every webhook sends a JSON payload:

```json theme={null}
{
  "event": "lead.captured",
  "chatbot_id": "uuid-here",
  "timestamp": "2026-04-10T12:00:00Z",
  "data": {
    "lead_id": "uuid",
    "name": "John Doe",
    "email": "john@example.com",
    "phone": "+1234567890"
  }
}
```

## Security

All webhook payloads are signed with **HMAC-SHA256**. The signature is sent in the `X-InsiteChat-Signature` header. Your signing secret is shown on the webhook card in the dashboard.

## Retry policy

Failed deliveries are retried up to 3 times with exponential backoff:

* 1st retry: after 1 minute
* 2nd retry: after 5 minutes
* 3rd retry: after 15 minutes

## Popular automations

| Trigger                | Action                     | Use Case                         |
| ---------------------- | -------------------------- | -------------------------------- |
| Lead Captured          | Google Sheets → Add Row    | Log all leads in a spreadsheet   |
| Lead Captured          | HubSpot → Create Contact   | Auto-sync leads to CRM           |
| Conversation Escalated | Slack → Send Message       | Alert team about urgent requests |
| Lead Captured          | Mailchimp → Add Subscriber | Add leads to email list          |
| Message Received       | Notion → Create Page       | Log conversations for review     |

## Delivery log

Every webhook delivery is logged. Click **Delivery log** on any webhook card to see status, HTTP response codes, and retry attempts.