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Documentation Index

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TL;DR

SiteGPT is one of the original “train a chatbot on your website” tools. Mature product, US/UK focused, no free plan (only a 7-day trial), starts at $49/month. InsiteChat is a newer alternative built for the same core use case with a different pricing philosophy: forever-Free plan, native INR billing, full feature parity on Free, hybrid retrieval, and Hindi/Hinglish localization. Pick SiteGPT if you’ve been on it for years and the migration cost outweighs the price difference, or if you have a specific SiteGPT integration that we don’t support yet. Pick InsiteChat for everything else — lower cost, free plan that’s actually usable, INR billing, WhatsApp Business via BYOK, and better retrieval quality on technical content.

Feature comparison

InsiteChatSiteGPT
Starting price₹0 / $0 forever$49 / mo (Starter)
Free plan?✅ Real Free❌ 7-day trial
India pricing (INR)✅ Native ₹ billing❌ USD only
Lead capture on Freen/a — no Free plan
CSV export✅ on Free✅ Paid
WhatsApp Business✅ BYOK (Growth+)
Hindi/Hinglish UI
Custom branding✅ Growth plan✅ Starter plan
HubSpot integration✅ Free⚠️ Via Zapier
Slack notifications✅ Free✅ Paid
Telegram integration⚠️ Via Zapier
Google Drive / Notion / Dropbox✅ All 3⚠️ Notion only
Hybrid retrieval (vector + BM25)⚠️ Vector-only
Multilingual✅ 95+ languages✅ Many languages
API access✅ Scale plan✅ Top tier
Embed widget✅ Highly customizable

Where SiteGPT wins

Honestly:
  • Maturity — SiteGPT has been in market longer and the product has more rounded edges in the long-tail use cases.
  • Brand recognition in the US/UK — established name; if your team Googles “AI chatbot from website” SiteGPT is in the first page of results.
  • Native English content depth — their docs and blog cover English-language use cases extensively.

Where InsiteChat wins

  • A free plan that does real work — SiteGPT only offers a 7-day trial. InsiteChat’s Free plan supports 1 chatbot, 200 messages/mo, 30 pages of content, lead capture, CSV export, HubSpot sync, all integrations. You can run a small business on Free.
  • Massive price gap — InsiteChat Starter at 29/mogivesyou4,000messagesand1,000pages.SiteGPTStarterat29/mo gives you 4,000 messages and 1,000 pages. SiteGPT Starter at 49/mo gives you 5,000 messages and 1 chatbot. Per-message, InsiteChat is ~50% cheaper.
  • India pricing in ₹ with GST invoices — SiteGPT charges USD only. Indian businesses pay forex markup and have to deal with GST manually. InsiteChat handles it natively.
  • WhatsApp Business via BYOK — bring your own Meta credentials, pay Meta directly. SiteGPT does not currently ship WhatsApp.
  • More native data integrations — InsiteChat ships Google Drive + Notion + Dropbox natively. SiteGPT supports Notion natively; for Drive/Dropbox you need Zapier (extra cost, more brittle).
  • Hybrid retrieval — vector + keyword + Reciprocal Rank Fusion catches edge cases that vector-only systems miss (error codes, currency symbols, GST numbers, brand names). See hybrid search.
  • Hindi + Hinglish localization — fully translated widget UI. Useful for the Indian SMB market.

Specific scenarios

”I’m a US/UK SaaS that just needs a docs chatbot”

Either works. SiteGPT is more established; InsiteChat is cheaper. If you only care about English and don’t care about India support, the choice comes down to brand preference and budget.

”I’m an Indian SaaS, Indian agency, or India-serving business”

Pick InsiteChat. SiteGPT has no India story — USD only, no Hindi, no WhatsApp. InsiteChat was built with the Indian market as a first-class concern.

”I need WhatsApp Business integration”

Pick InsiteChat. SiteGPT doesn’t ship WhatsApp. InsiteChat’s WhatsApp BYOK lets you bring your own Meta credentials and pay Meta directly — no per-message markup.

”I’m a developer who wants to extend via API”

Both gate API at top tier. InsiteChat’s Scale is $199/mo, SiteGPT’s top tier is similar. Roughly comparable.

”My content is technical / has lots of code, error codes, version numbers”

Pick InsiteChat. Hybrid retrieval handles exact-string matches (error codes, version strings, function names) more reliably than vector-only. SiteGPT’s vector-only retrieval will sometimes miss precise technical lookups.

Migration path from SiteGPT

If you’re currently on SiteGPT and want to switch:
  1. Sign up for InsiteChat (Free plan, no credit card).
  2. Note your SiteGPT chatbot’s system prompt — InsiteChat has 6 templates; one will be close to your current setup.
  3. Add the same source URLs to InsiteChat — our crawler indexes the same content.
  4. Recreate any custom Q&A pairs (typically 10-30 of these for most teams).
  5. Update embed code on your website.
  6. Run both in parallel for a week, compare a few questions.
  7. Cancel SiteGPT.
Migration takes 30-60 minutes for most teams. Email support@insitechat.ai for migration help.

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